Production Code
Strategy
From brand positioning to original storytelling.
Positioning
Brand Positioning creates an unmistakable and memorable image of your brand in the minds of consumers.
In the words of Philip Kotler, positioning is the act of designing a company’s offering and image to occupy a distinctive place in the mind of the target market.
Brand Positioning uses a vast array of strategies to impress upon your customers the uniqueness of your brand and products.
Production Code will help you come up with an effective and distinctive positioning strategy, so that your brand will stand out among its competitors.
Art Direction
Art directors expertly orchestrate the visual aspects of media campaigns, ranging from films and TV programs, to digital installations and advertisements.
In advertising, art directors are in charge of the project’s overall design, whether it be a video commercial, an online advertisement or in the press.
Headed by an art director with over a decade of experience, Production Code’s dedicated graphic designers will take care of all of your brand’s visual requirements.
Graphic Design
Graphic design is the art of creating visual and text-based content to convey a brand’s core message. Graphic designers create drawings, drafts, animation and multimedia projects for use in the world of art, communication and advertising.
Under the supervision of an experienced art director, Production Code’s expert designers use diverse tools and techniques to develop graphic design projects tailored to your brand’s marketing needs.
Branding
Branding uses an array of marketing techniques to evoke the desired image of your product in the mind of the consumer. Driven by a tailor-made strategy, branding creates a unique identity for your business, so that customers choose your products over those of your competitors.
In the words of Philip Kotler, branding endows your products and services with the power of your brand. By offering products that are closely aligned with your brand’s promise, branding attracts customers and stakeholders and builds a lasting relationship.
Production Code has the tools and expertise to define the mission, vision, positioning and identity of your brand, as well as analyzing pricing, developing advertising strategies and finding the ideal partners and sponsors for your business. We will work alongside you to craft the packaging of your products and enhance customers’ in-store experience, all while taking care of your brand’s image and storytelling.
Advertising
A deliberately broad term, advertising encompasses a variety of tools and means of communication. Advertising can take place offline (by using traditional means, such as billboards and advertisements in the press, radio and TV) and online, thanks to the many avenues of digital marketing, such as social media ads, search engine marketing, google ads, display ads, newsletters and much more.
Production Code designs advertising campaigns tailored to the needs, positioning and communication channels of your brand, taking care of realizing the campaign and handling its budget.
Storytelling
Storytelling has never been so popular. But what is it? Storytelling is the art of communicating the identity and values of your brand by crafting a story that will strike an emotional chord in the hearts of your customers.
Storytelling is about finding the best narrative and communication strategy to convey your brand’s identity.
Online, brand storytelling can take many forms: social media, blog articles, company websites, videos and marketing emails, without ever forgetting branded content.
Here at Production Code, we are Content Creators. We create the best content for your company, sharing it through the communication channels best suited to your brand’s goals.