Italo - Chinese Team
Thanks to a joint venture with Wishful, Production Code’s international team can now develop digital editorial plans in Chinese, publishing content directly on China’s main social media platforms.
By collaborating with an e-commerce start-up with special cross-border logistic agreements, Production Code can help you sell Italian products on the Chinese market via social media platforms.
Florence – Milan – Hangzhou – Beijing
The role of social media in China
Over one billion people in China are connected to the internet. A growing audience who has become increasingly aware of online shopping, the Chinese public expects their shopping experience to be customized, original and aligned with China’s social and cultural environment. The Chinese market demands a flexible, punctual and immersive form of communication.
Choosing the right communication channels is therefore a crucial step in successfully entering the Chinese market.
Social media use in China
Active users on social media
Percentage of the population on social media
Annual change in the number of active social media users
Active social media users accessing via mobile phone
The service offered
Our team will take care of launching and handling the main social media profiles of your brand in China, producing original content in Chinese.
We offer a strategic analysis service to best position your brand in the Chinese market.
We will launch and manage your company’s accounts on We-Chat, Red, Douyin and Weibo.
We will launch and manage mini programs on webchat, selecting over 50 SKU products for the Chinese market.
Production Code offers a range of additional services, from influencer marketing, live-streaming social ads, producing content for social media.