Brand Protection
A brand is not only built. It is guarded.
Today a brand lives mostly online, and online someone is telling its story even when the company says nothing: an unhappy customer, a competitor, a search engine, an AI assistant, a slow website that nobody updates. When we are responsible for a brand’s digital presence, we take care of this too.
Why now
People no longer type two keywords: they ask full questions to ChatGPT, Gemini, Perplexity or Google’s AI-generated answers. The system picks the sources and writes the answer. If the information about the brand is muddled or out of date, so is the answer.
| Traditional search | Generative search | |
|---|---|---|
| How people ask | Keywords | Questions in natural language |
| What they get | A list of links | A ready-made answer |
| Who decides what is seen | The user, by choosing a link | The model, by choosing the sources |
| What matters for the brand | Its position on the page | Being cited, and cited accurately |
| The risk | Not being found | Being described poorly, or alongside competitors |
Five areas, in order.
The service is modular. It always starts with the analysis; then we choose where to act, from the foundations to ongoing monitoring.
Analysis
Website audit, user experience review, a check of how Google and AI assistants describe the brand, and a benchmark against three to five competitors.
Infrastructure
Design or redesign of the website on an open-source platform, maintenance, security, and structured data that search engines and AI models can read.
Content
Editorial blog, newsletter, and the videos and branded content produced for the brand brought onto the website.
Visibility
SEO, LLM optimization, link building and digital PR, accurate listings on maps and directories.
Protection
Monitoring of mentions, reviews and AI answers, checks on look-alike domains and fake profiles, quarterly report.
The first step is knowing how the web describes you today.
The brand analysis is the first phase of every project: a snapshot of the website, its visibility on Google and the answers given by the main AI assistants, with clear priorities for action.
Request the analysis