Branded Entertainment · CTV · AVOD · SVOD

The brand becomes a TV series.

We create, produce and bring to distribution brand mini-series designed for smart TVs and on-demand platforms: spaces where viewers choose what to watch and stay for twenty minutes, not six seconds.

Advertising interrupts. A series is sought out, watched and recommended. For a luxury brand, it is a way to tell the story of its world with the time it deserves: the places, the people, the craftsmanship.

We work in the language of platforms such as Prime Video, Sky, RaiPlay and Mediaset Infinity, which until now were broadcasters’ territory.

From format to platform

Format development
Concept, season structure, number and length of episodes, tone. The brand is the story’s point of view, not a product in the frame.
Writing and casting
Screenplay, choice of directors, talent and experts, location scouting.
Production
Shooting, including in remote locations, with a crew sized to the project and full post-production.
Distribution
Preparation of the deliverables each platform requires, and support through publication on CTV, AVOD and SVOD.
Amplification
Trailers, clips and social content cut from the series, press relations and a presence on the brand’s website.

Distribution platforms

Where our series are seen

We distribute films, series and branded content mini-series on on-demand platforms and smart TV channels, across AVOD, SVOD, TVOD and FAST models, and bring their trailers and clips to social media.