Production Code
ITEN

Omnichannel storytelling

One story, every channel.

People meet a brand at many different points: a reel, a commercial on a smart TV, an article, an AI assistant’s answer, an online store. If each of these tells a different story, the brand loses its shape. Our work starts from the opposite: a single narrative idea, built to hold up at any length and on any screen.

Storytelling
in every format

TV series
Product placement Co-marketing
Sponsorship
Fundraising POP
In-store Social media Cinema Website Radio and podcasts
OOH and DOOH Press office Connected TV
Smart TV E-commerce

Storytelling in every format

  • TV series, Product placement
  • Co-marketing, Sponsorship, Fundraising
  • POP, In-store
  • Social media
  • Cinema
  • Website
  • Radio and podcasts, OOH and DOOH
  • Press office
  • Connected TV, Smart TV
  • E-commerce

The method

  1. Listening and analysis

    We start from the brand, its audience and how the web describes it today. We look at what works, what is missing and where the competitors stand.

  2. Narrative concept

    We write the idea that holds everything together: the tone, the characters, the places, the brand’s own words. Every piece of content that follows refers back to it.

  3. Format architecture

    We decide which formats are needed and on which channels: from the five-second bumper to the twenty-five-minute episode, from the social post to the website.

  4. Production

    We shoot everything the different channels need in a single production, with the same directing, camera and post-production team. It costs less, and the story stays consistent.

  5. Distribution and amplification

    We plan the release across CTV, streaming platforms, social and traditional media, supported by press and PR activity.

  6. Monitoring and measurement

    We track how the brand is perceived and described over time, and adjust the story where needed.

Every piece of content is a chapter of the same story.

Thirty years in corporate communication, creative work, PR and media relations have taught us that consistency is worth more than any single successful piece.

Tell us about your brand