{"id":6706,"date":"2026-10-25T18:58:39","date_gmt":"2026-10-25T17:58:39","guid":{"rendered":"https:\/\/productioncode.it\/?page_id=6706"},"modified":"2026-10-25T18:58:40","modified_gmt":"2026-10-25T17:58:40","slug":"brand-awareness","status":"publish","type":"page","link":"https:\/\/productioncode.it\/en\/brand-awareness\/","title":{"rendered":"Brand Awareness"},"content":{"rendered":"\n<div class=\"hero\">\n<video aria-label=\"Footage from the Ciaogym FW27 collection video\" autoplay=\"\" class=\"bgvideo\" loop=\"\" muted=\"\" playsinline=\"\" poster=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/ciaogym-poster.jpg\" preload=\"metadata\"><source src=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/ciaogym-loop.mp4\" type=\"video\/mp4\"\/><\/video>\n<div class=\"over\"><div class=\"wrap row\" style=\"align-items:end\">\n<div class=\"c7 stack\" style=\"gap:24px\"><p class=\"tc\">Brand Awareness<\/p><h1>Be <em>remembered.<\/em><\/h1><\/div>\n<div class=\"c5 stack\" style=\"gap:12px\"><p class=\"lead\">Content made to be seen and remembered, produced with the care of cinema and the speed of social media.<\/p><p class=\"label\" style=\"color:var(--mute)\">In the video: Ciaogym, FW27 collection<\/p><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"band alt\">\n<div class=\"wrap\">\n<div class=\"svc\">\n<article><p class=\"tc\">Long form<\/p><h3>Branded entertainment<\/h3><p>Brand mini-series and documentaries for CTV, AVOD and SVOD. The brand moves into spaces that used to belong to broadcasters.<\/p><a class=\"tc\" href=\"https:\/\/productioncode.it\/en\/branded-entertainment\/\" style=\"text-decoration:none\">Learn more \u2192<\/a><\/article>\n<article><p class=\"tc\">Campaigns<\/p><h3>Advertising and TV commercials<\/h3><p>Commercials for TV, cinema and connected TV, print and digital campaigns, from the creative idea to final delivery.<\/p><\/article>\n<article><p class=\"tc\">Social<\/p><h3>Social media content<\/h3><p>We cover runway shows, trade fairs, launches and events for brands that speak to an international audience every day. We produce content, manage editorial plans and plan advertising across every social channel.<\/p><a class=\"tc\" href=\"https:\/\/productioncode.it\/en\/brand-awareness\/social-media\/\" style=\"text-decoration:none\">The channels \u2192<\/a><\/article>\n<article><p class=\"tc\">Digital<\/p><h3>Digital content<\/h3><p>Lookbooks, still life, seasonal campaigns and product imagery consistent with the brand&#8217;s story.<\/p><\/article>\n<article><p class=\"tc\">AI and 3D<\/p><h3>AI and 3D content<\/h3><p>Settings and products created with artificial intelligence and 3D modeling, to show collections still in development or scenes that would be impossible to build.<\/p><\/article>\n<article><p class=\"tc\">Relations<\/p><h3>PR and media relations<\/h3><p>Press office and relations with newspapers, magazines and trade websites, so the content lives on beyond the brand&#8217;s own channels.<\/p><\/article>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"band\">\n<div class=\"wrap\">\n<div class=\"grid\">\n<div class=\"work wide\"><div class=\"ph\"><img decoding=\"async\" width=\"1600\" height=\"771\" class=\"wp-image-6507\" alt=\"Red Giorgetti armchair in an AI-generated setting for Chinese New Year\" loading=\"lazy\" src=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai.jpg\" srcset=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai.jpg 1600w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai-300x145.jpg 300w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai-1024x493.jpg 1024w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai-768x370.jpg 768w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai-1536x740.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><b>Giorgetti<\/b><small>AI digital content, Chinese New Year 2025<\/small><\/div>\n<div class=\"work\"><div class=\"ph\"><img decoding=\"async\" width=\"669\" height=\"1082\" class=\"wp-image-6479\" alt=\"Hand embroidery on an Il Borgo Cashmere sweater\" loading=\"lazy\" src=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/borgo-1.jpg\" srcset=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/borgo-1.jpg 669w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/borgo-1-185x300.jpg 185w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/borgo-1-633x1024.jpg 633w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/div><b>Il Borgo Cashmere<\/b><small>Artisanal<\/small><\/div>\n<div class=\"work\"><div class=\"ph\"><img decoding=\"async\" width=\"661\" height=\"1081\" class=\"wp-image-6607\" alt=\"Model with a black bow over the eyes, Vivetta FW27\" loading=\"lazy\" src=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/vivetta-2.jpg\" srcset=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/vivetta-2.jpg 661w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/vivetta-2-183x300.jpg 183w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/vivetta-2-626x1024.jpg 626w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/div><b>Vivetta<\/b><small>Fashion Show FW27<\/small><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Awareness Be remembered. Content made to be seen and remembered, produced with the care of cinema and the speed of social media. In the video: Ciaogym, FW27 collection Long form Branded entertainment Brand mini-series and documentaries for CTV, AVOD and SVOD. The brand moves into spaces that used to belong to broadcasters. Learn more [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Awareness: branded entertainment, ads and social \u00b7 Production Code<\/title>\n<meta name=\"description\" content=\"Content that makes a brand known and remembered: branded entertainment, ads and TV commercials, social media, digital content, AI and 3D, PR and media relations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productioncode.it\/en\/brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Awareness: branded entertainment, ads and social \u00b7 Production Code\" \/>\n<meta property=\"og:description\" content=\"Content that makes a brand known and remembered: branded entertainment, ads and TV commercials, social media, digital content, AI and 3D, PR and media relations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productioncode.it\/en\/brand-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"Production Code\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productioncode\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-25T17:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/giorgetti-ai.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productioncode.it\/en\/brand-awareness\/\",\"url\":\"https:\/\/productioncode.it\/en\/brand-awareness\/\",\"name\":\"Brand Awareness: branded entertainment, ads and social \u00b7 Production Code\",\"isPartOf\":{\"@id\":\"https:\/\/productioncode.it\/en\/#website\"},\"datePublished\":\"2026-10-25T17:58:39+00:00\",\"dateModified\":\"2026-10-25T17:58:40+00:00\",\"description\":\"Content that makes a brand known and remembered: branded entertainment, ads and TV commercials, social media, digital content, AI and 3D, PR and media relations.\",\"breadcrumb\":{\"@id\":\"https:\/\/productioncode.it\/en\/brand-awareness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productioncode.it\/en\/brand-awareness\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productioncode.it\/en\/brand-awareness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productioncode.it\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productioncode.it\/en\/#website\",\"url\":\"https:\/\/productioncode.it\/en\/\",\"name\":\"Production Code\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/productioncode.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productioncode.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/productioncode.it\/en\/#organization\",\"name\":\"Production Code\",\"url\":\"https:\/\/productioncode.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productioncode.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/productioncode.it\/wp-content\/uploads\/2021\/10\/productioncode_logo.png\",\"contentUrl\":\"https:\/\/productioncode.it\/wp-content\/uploads\/2021\/10\/productioncode_logo.png\",\"width\":421,\"height\":91,\"caption\":\"Production Code\"},\"image\":{\"@id\":\"https:\/\/productioncode.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/productioncode\",\"https:\/\/www.instagram.com\/productioncodeofficial\/\",\"https:\/\/www.linkedin.com\/company\/production-code\/\",\"https:\/\/www.youtube.com\/channel\/UCWElKW9x5nuGcmlp8B5gWZQ\"],\"legalName\":\"Production Code S.r.l.\",\"vatID\":\"IT07073190485\",\"email\":\"info@productioncode.it\",\"telephone\":\"+39 055 760 9846\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Via dei della Robbia 82\",\"postalCode\":\"50132\",\"addressLocality\":\"Firenze\",\"addressRegion\":\"FI\",\"addressCountry\":\"IT\"},\"description\":\"Production Code is a content studio based in Florence, Italy. 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