{"id":6704,"date":"2026-10-25T18:58:37","date_gmt":"2026-10-25T17:58:37","guid":{"rendered":"https:\/\/productioncode.it\/?page_id=6704"},"modified":"2026-10-25T18:58:38","modified_gmt":"2026-10-25T17:58:38","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/productioncode.it\/en\/storytelling\/","title":{"rendered":"Omnichannel storytelling"},"content":{"rendered":"\n<div class=\"band\">\n<div class=\"wrap stack\" style=\"gap:28px\">\n<p class=\"tc\">Omnichannel storytelling<\/p>\n<h1>One story, <em>every channel.<\/em><\/h1>\n<p class=\"lead\">People meet a brand at many different points: a reel, a commercial on a smart TV, an article, an AI assistant&#8217;s answer, an online store. If each of these tells a different story, the brand loses its shape. Our work starts from the opposite: a single narrative idea, built to hold up at any length and on any screen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"band\" style=\"padding-top:0\">\n<div class=\"wrap stack\" style=\"gap:24px\">\n<figure class=\"omni\">\n<div class=\"omni-stage\">\n<picture><source media=\"(max-width:700px)\" srcset=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale-m.jpg\"\/><img decoding=\"async\" class=\"wp-image-6529\" alt=\"\" height=\"900\" loading=\"lazy\" src=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale.jpg\" width=\"1600\" srcset=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale.jpg 1600w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale-300x169.jpg 300w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale-1024x576.jpg 1024w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale-768x432.jpg 768w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale-1536x864.jpg 1536w, https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale-960x540.jpg 960w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/picture>\n<p class=\"oc\">Storytelling<br\/>in every format<\/p>\n<span class=\"ob\" style=\"left:5.36%;top:16.94%;width:15.21%;height:16.11%\">TV series<br\/>Product placement<\/span>\n<span class=\"ob\" style=\"left:25.31%;top:6.20%;width:19.11%;height:16.20%\">Co-marketing<br\/>Sponsorship<br\/>Fundraising<\/span>\n<span class=\"ob\" style=\"left:58.39%;top:7.69%;width:12.55%;height:12.22%\">POP<br\/>In-store<\/span>\n<span class=\"ob\" style=\"left:78.65%;top:17.87%;width:16.88%;height:7.31%\">Social media<\/span>\n<span class=\"ob\" style=\"left:4.95%;top:47.04%;width:9.53%;height:7.31%\">Cinema<\/span>\n<span class=\"ob\" style=\"left:83.07%;top:44.26%;width:11.46%;height:7.31%\">Website<\/span>\n<span class=\"ob\" style=\"left:4.11%;top:80.65%;width:22.60%;height:13.15%\">Radio and podcasts<br\/>OOH and DOOH<\/span>\n<span class=\"ob\" style=\"left:31.82%;top:75.65%;width:16.82%;height:7.31%\">Press office<\/span>\n<span class=\"ob\" style=\"left:53.91%;top:76.94%;width:17.66%;height:12.22%\">Connected TV<br\/>Smart TV<\/span>\n<span class=\"ob\" style=\"left:77.66%;top:74.26%;width:16.61%;height:7.31%\">E-commerce<\/span>\n<\/div>\n<figcaption class=\"omni-list\"><p class=\"oc-m\">Storytelling in every format<\/p><ul><li>TV series, Product placement<\/li><li>Co-marketing, Sponsorship, Fundraising<\/li><li>POP, In-store<\/li><li>Social media<\/li><li>Cinema<\/li><li>Website<\/li><li>Radio and podcasts, OOH and DOOH<\/li><li>Press office<\/li><li>Connected TV, Smart TV<\/li><li>E-commerce<\/li><\/ul><\/figcaption>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"band light\">\n<div class=\"wrap stack\" style=\"gap:36px\">\n<h2>The method<\/h2>\n<ol class=\"steps\">\n<li><h3>Listening and analysis<\/h3><p>We start from the brand, its audience and how the web describes it today. We look at what works, what is missing and where the competitors stand.<\/p><\/li>\n<li><h3>Narrative concept<\/h3><p>We write the idea that holds everything together: the tone, the characters, the places, the brand&#8217;s own words. Every piece of content that follows refers back to it.<\/p><\/li>\n<li><h3>Format architecture<\/h3><p>We decide which formats are needed and on which channels: from the five-second bumper to the twenty-five-minute episode, from the social post to the website.<\/p><\/li>\n<li><h3>Production<\/h3><p>We shoot everything the different channels need in a single production, with the same directing, camera and post-production team. It costs less, and the story stays consistent.<\/p><\/li>\n<li><h3>Distribution and amplification<\/h3><p>We plan the release across CTV, streaming platforms, social and traditional media, supported by press and PR activity.<\/p><\/li>\n<li><h3>Monitoring and measurement<\/h3><p>We track how the brand is perceived and described over time, and adjust the story where needed.<\/p><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<div class=\"band\">\n<div class=\"wrap row\" style=\"align-items:center\">\n<div class=\"c7\"><p class=\"quote\">Every piece of content is a chapter <em>of the same story.<\/em><\/p><\/div>\n<div class=\"c5 stack\"><p class=\"mute\">Thirty years in corporate communication, creative work, PR and media relations have taught us that consistency is worth more than any single successful piece.<\/p><a class=\"btn solid\" href=\"https:\/\/productioncode.it\/en\/contact\/\" style=\"align-self:flex-start\">Tell us about your brand<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel storytelling One story, every channel. People meet a brand at many different points: a reel, a commercial on a smart TV, an article, an AI assistant&#8217;s answer, an online store. If each of these tells a different story, the brand loses its shape. Our work starts from the opposite: a single narrative idea, built [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichannel storytelling: one story, every format \u00b7 Production Code<\/title>\n<meta name=\"description\" content=\"Our method: a single brand story adapted to every channel and format, from 5-second social content to TV series and feature films.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/productioncode.it\/en\/storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnichannel storytelling: one story, every format \u00b7 Production Code\" \/>\n<meta property=\"og:description\" content=\"Our method: a single brand story adapted to every channel and format, from 5-second social content to TV series and feature films.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/productioncode.it\/en\/storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Production Code\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/productioncode\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-25T17:58:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/productioncode.it\/wp-content\/uploads\/2026\/10\/omnicanale.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/productioncode.it\/en\/storytelling\/\",\"url\":\"https:\/\/productioncode.it\/en\/storytelling\/\",\"name\":\"Omnichannel storytelling: one story, every format \u00b7 Production Code\",\"isPartOf\":{\"@id\":\"https:\/\/productioncode.it\/en\/#website\"},\"datePublished\":\"2026-10-25T17:58:37+00:00\",\"dateModified\":\"2026-10-25T17:58:38+00:00\",\"description\":\"Our method: a single brand story adapted to every channel and format, from 5-second social content to TV series and feature films.\",\"breadcrumb\":{\"@id\":\"https:\/\/productioncode.it\/en\/storytelling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/productioncode.it\/en\/storytelling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/productioncode.it\/en\/storytelling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/productioncode.it\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Omnichannel storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/productioncode.it\/en\/#website\",\"url\":\"https:\/\/productioncode.it\/en\/\",\"name\":\"Production Code\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/productioncode.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/productioncode.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/productioncode.it\/en\/#organization\",\"name\":\"Production Code\",\"url\":\"https:\/\/productioncode.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/productioncode.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/productioncode.it\/wp-content\/uploads\/2021\/10\/productioncode_logo.png\",\"contentUrl\":\"https:\/\/productioncode.it\/wp-content\/uploads\/2021\/10\/productioncode_logo.png\",\"width\":421,\"height\":91,\"caption\":\"Production Code\"},\"image\":{\"@id\":\"https:\/\/productioncode.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/productioncode\",\"https:\/\/www.instagram.com\/productioncodeofficial\/\",\"https:\/\/www.linkedin.com\/company\/production-code\/\",\"https:\/\/www.youtube.com\/channel\/UCWElKW9x5nuGcmlp8B5gWZQ\"],\"legalName\":\"Production Code S.r.l.\",\"vatID\":\"IT07073190485\",\"email\":\"info@productioncode.it\",\"telephone\":\"+39 055 760 9846\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Via dei della Robbia 82\",\"postalCode\":\"50132\",\"addressLocality\":\"Firenze\",\"addressRegion\":\"FI\",\"addressCountry\":\"IT\"},\"description\":\"Production Code is a content studio based in Florence, Italy. 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